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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q146-Q151):

NEW QUESTION # 146
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A. Marketing Cloud Account Engagement will give you content ideas for each landing page.
B. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
C. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
D. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

Answer: D

NEW QUESTION # 147
Administrators can reset passwords for users

A. True
B. False

Answer: A

NEW QUESTION # 148
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
B. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
C. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
D. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program

Answer: B

NEW QUESTION # 149
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
B. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
C. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
D. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

Answer: A

NEW QUESTION # 150
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A. Use the BU switcher in the North America BU to switch to Europe.
B. Instruct the user in the European BU to take a screenshot and email it to them to review.
C. Log out of the North American BU and log into the European BU to review the program.
D. Create a custom user role in the European BU with access to the folder the program is in.

Answer: A

NEW QUESTION # 151
......

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